Everything begins in a top-floor studio on Amwell Row in Clerkenwell, where the patterns are drawn and the cloth is cut. Odette started the label with two collections a year, built around dresses, soft tailoring, knitwear and coats.
The palette stays narrow: bone, camel, black, chocolate and claret. Cloth is bought in small lengths, so most pieces are made once and the studio can change a line between runs without losing the shape of the collection.


